What a whirlwind of a September it’s been.

There’s been far too many early morning call times, late night editing sessions and days of reviewing footage for us to add them all up into man-hours the past few weeks so take our word for it. We’ve been all over the place.

TRX happened to be one of those clients that threw up a prayer on a last-minute project they really wanted to do, but needed a lot of help to pull off. They were about to announce a partnership with Under Armour, and wanted a downloadable workout for the occasion.

So TRX asked us, could we track down venue for a cool workout set, then produce, film and edit a 25-minute scripted workout on a one-week turnaround? (Hint: we’re not very good at saying no).

We’re proud of the fact that we pulled this one off with flying colors. Less than a week after going live, the workout trailer already has a combined 80,000 views on Facebook and Youtube. Not bad for a week’s work!  Are we allowed to call ourselves Shredded Films now?

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Do us a favor and check out the work, and a very cool partnership (also, a free TRX workout filmed by your favorite film team) at the link below. A special thanks to TRX for the project which, late nights aside, was a blast to be a part of and of course to our dear friend Brandon Crouch, who it turns out is not just a stellar beer league defenseman but a lighting guru and dolly operator extroardinaire.

Click here to check out the TRX UNDER ARMOUR WORKOUT.

 

Hey there Internet,

We’ve got a brand-spanking-new reel to share and we hope you’re half as excited to watch it as we are to share it. The past few years some big companies have walked through our doors — Pernod Ricard, VIZIO, mophie, CHOC, Mitsubishi, DirecTV, Mission Hockey, and the Anaheim Ducks to name a few — and it has been pretty cool to see our work blasted across the country on television stations and websites that, honestly, we didn’t think we’d ever be on (yeah, we’re patting ourselves on the back a little).

And sure, our toy collection has expanded in recent years as we’ve upgraded to new cameras, drones and stabilizers that cost nerve-wracking amounts of money, but we also like to think that we’ve stayed pretty true to our roots as visual storytellers. You’ll see those very same elements of storytelling so integral to our studio’s foundation in the newest compilation of our best work; if it ain’t broke don’t fix it, right? So watch it, share it and as always thanks for following what we do.

Questions? You can reach us at info@wearethreaded.com.

Cheers,

The Threaded Films Team

Sydnie and Sahar are realists, the groom’s Best Man, Shane Demello explained. Whenever there’s been any sort of conflict over the six years they’ve been together, the pair has always confronted it head on and emerged from the ensuing discussions stronger and more in love than ever.

It’s a story we kept hearing over and over at their wedding — that the emotionally mature couple has found strength in each other ever since they met through a friend back in Arizona.

After spending the day with these two, we have just the moment to put this in perspective.

Sitting some 100 yards below the helipad that served as the ceremony site (yep, we said helipad) is a granite thumb of boulder protruding from the mountain. It’s a pretty majestic spot that juts out from the Malibu Rocky Oak grounds, and overlooks the Malibu valley stretching out to the west below. Sydnie had requested that after the ceremony, they do a brief sunset photo session from the rock, which we were all excited for — who doesn’t love epic sunset photos? When sunset rolled around it was every bit as picturesque as we’d imagined, but what we hadn’t planned for were the chilly, ocean-driven 20 mile-per-hour winds that buffeted the rocky outcrop as the evening fog began to seep off the coast and pour into the valley. Plus, Sydnie and Sahar had to find a way up there. Cue epic music.

Yet here was Sydnie in her wedding gown just an hour after being married, gamely holding onto Sahar’s hand as the determined couple bouldered/hiked/crawled up the side of a mountain for the picture of a lifetime. After some careful treading they were able to scramble to the top of the boulder.

It’s a moment we — and no doubt Sydnie and Sahar — will never forget. Gusty ocean winds were swirling around the just-married couple as the sun sank behind them. And full behind-the-scenes disclosure, Sydnie (ok, everybody) was freezing in the chilly evening breeze. But the pictures and film tell another story: Sydnie and Sahar stood on that freezing rock unfazed, holding onto one other, each made a little bit stronger (or at least, a little less cold) by each other’s presence. They stuck it out on that spot for several minutes before they had enough. And it was totally worth it, as you’ll see.

 

 

As always, thanks so much to Alexandra and her entire team at Sterling Engagements who put on such a gorgeous wedding, the incredible Malibu Rocky Oak Vineyard Estates for hosting,  Lilla Bello for fantastic floral arrangements, the lovely ladies at Design Visage and Makeup Therapy, Dash Entertainment, Amber Event Productions, The Food Matters, El Canito Cigar Events, Pacific Strings Trio, Cocktail Concierge, Fantasy Frostings, Luxe Linen, Prim and Pixie, Maya Myers Photography who is a blast to work alongside, and of course Sydnie and Sahar for sharing their day, so many laughs and showing off their rock climbing skills in full wedding attire.

We have to admit, we didn’t know a whole lot about the award-winning Swiss bike-maker, Stromer, until they reached out to us for a little last-minute help with a promotion in conjunction with the AMGEN Tour of California. The more we learned about Stromer, the more we realized just how legit these bikes are. It really is a whole new way to ride.

Stromer’s goal for the project was relatively straight-forward, albeit daunting: prove that their sleek model ST2 S — touted as having the biggest and most powerful e-bike battery on the market — was capable of riding the 106-mile Stage One Course on one battery charge. That’s no small feat considering the stage’s 6700 feet of elevation gain.

Filming two bikers traveling over 100 miles on a bike with a speed that consistently is traveling close to 25 miles per hour presents plenty of logistical challenges and we brought out all the stops to make it work. Steve clung to our stabilizer and camera as he dangled out of a car traveling 30 mph on a two-lane road; we flew the drone overhead to capture some cool visuals of the San Diego coast and awesome hilly terrain east of the city; and of course, there was the constant playing catchup with the bikers in order to run ahead and grab shots as they passed. Somehow, it all came together.

It made for a long day of filming but we couldn’t have been happier with the final product. The bike proved up to the test, riding the course on one charge with battery to spare, and Steve didn’t fall out of a window with an expensive camera and stabilizer (Steve obviously was our first concern). Now back to the editing bay for us, we’ll have some more fun stuff to share soon. Until next time, thanks for watching!

Happy 2016 Earth Day, friends.

Considering that most (okay, all) of the work we do is on this very same earth, we thought it apropos to take this day to announce a little project we’re tackling at the studio this spring. Over the next couple months, we’re going to be sharing periodic mini features of our favorite places — cities, counties, towns and street corners; places we’ve traveled to, places we love to go back to, or even a few places right in our own backyard. Think of it as a little spring-cleaning-meets-scrapbook project. We’ll be posting videos, photos and footage here and there as we dig through some of the best stuff that we shot long ago and frankly, forgot we’d filed away.

Like a place that we feature? We’d love it if you shared our videos and continue to support us on Facebook, Twitter and Instagram. In return, we’ll pay you in eternal high fives and good vibes (we promise).

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