Commercial shoots are a completely different animal, but storytelling is storytelling, and we love to apply our craft every way possible. Working with Mission Hockey is a blast because they love to push the envelope with the way they market their products and as a result, the advertising spots we release for them reflect this approach. For the debut of their new top of the line inline hockey skate, we came up with a way to play off one of the new features of the skate, the flow-through ventilated tongue.
A few Behind the Scenes photos from the shoot
3 Frame Flavor.
Ben, the sound guy, with distinct form.
Showing the talent how talented they are.
Ben, the camera man, with distinct form.
Pay no attention to the bald guy.
A great shoot and a fun spot to showcase the Mission Axiom T10. Be sure to check back soon for some other clips featuring Mission Hockey and their brand.
-Steve