Yes, that’s a terrible baseball headline. But it got you here, right?

It is indeed baseball season and we were thrilled to have gotten a really cool pitch (we’ll stop soon, promise) from Carhartt on their “Strikeout For Vets” campaign. This MLB season every time a player from Carhartt’s starting rotation strikes out a batter, Carhartt will donate $100 to the Helmets to Hardhats program; it’s a really awesome initiative that provides a whole bunch of resources to help veterans returning home land jobs in the construction industry.

Carhartt came to us on a time crunch and asked us to make a compelling project. We’d like to think we “hit it out of the p-” never mind, we’ll stop. These videos will be played at various stadiums around the country and help drive the social media push for a pretty great cause. Check out more videos and the rest of the campaign here.

 

 

 

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WARNING: HUMBLE BRAG(S) AHEAD.

 

Admittedly, we often get a little over-absorbed with the everyday grind — our day-to-day shooting and editing responsibilities, pre-production planning meetings and post-production polishing on projects — to stop and smell the roses. Last week we had one of those moments where the three of us were rushing, monopods in hand, camera gear loaded onto our backs and shoulders (for the visual on this one, imagine it as a swaggered, slow-motion strut) to a shoot with a million different things on our mind. But somewhere along the way we stopped and glanced at each other, looked up at the massive NRG Stadium above us and realized, “Holy s%$*. We’re filming at the Super Bowl today.” (Did we mention we’d be humble bragging here?)

It was one of the cooler moments we’ve had and a fitting culmination to the long and stressful week of 12-hour shoot days for multiple clients. We brought on some outside help — thanks Brandon and Brian – to help us tackle some big projects over the course of the week. We worked with the NY Jets’ Brandon Marshall to create social content for DirecTV’s AUDIENCE Sports channel like we did in 2016. And this year we also worked for OnLocation Experiences which provides really cool VIP packages for fans attending the Pro Bowl and Super Bowl  (as well as other NFL events throughout the year), highlighting the fan experience. We were all over Houston in the days leading up to the Super Bowl: filming at the NFL Fan Experience, following Brandon Marshall through Radio Row and to the EA Sports and Super Saturday Night Parties, as well as shooting footage all over downtown and at the many tailgate parties leading up to Sunday night.

 

 

Which leads us to the big game. We were fortunate enough to have All-Access passes for game day so that we could wander around the stadium and show what it was like to be a fan at Super Bowl LI with OnLocation’s VIP experience. And did we watch the historic ending of the game? You bet, we even snuck into the media photo pit on the edge of the field just to watch the overtime finish up close. Steve drew the long straw to get to go on-field after the game and film New England fans dancing in the confetti raining down from the stadium and — well we’ll just let you check out the footage for yourself, it speaks for itself. Even for those of us slightly nauseated by the thought of the Patriots winning yet another Super Bowl, it was an experience you don’t get every week. Here’s a glimpse of our awesome, stressful — and totally worth it — Super Bowl LI experience.

 

 

 

What’s more fun than handing out free stuff at CES? How about walking around with a the Secret Service agents holding brief cases and THEN handing out free stuff?

Okay maybe they weren’t ACTUAL secret service agents, but convincing right?

 

 

ZAGG’s InvisibleShield phone screen protectors are touted for its “military-grade protection” (fun fact: the plastic was originally designed to protect military helicopter blades). So for the annual Consumer Electronic Show, ZAGG sent out a team of employees dressed in full secret service garb to install screens around Las Vegas.

That’s where we come in. ZAGG wanted us to film the entire activation and turn around real-time edits each day. Sounds pretty easy right? Only kidding.

Fortunately, we had a great team working alongside us as we cranked to get these videos out as fast as possible (picture Steve scrunched in the back of a Suburban, editing on his laptop for several hours at a time). We think the finished product(s) were pretty awesome — more importantly the client did too. Check out the teaser and recap video below. For more, check out all of the #ShatterShame videos on ZAGG’s Facebook page.